When you visit our website, we automatically record certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As well, when you browse our website, we collect information about individual web pages or products you view, websites you visit, and any search terms that referred you to our site, as well as information about how you interact with our site.

We refer to this automatically recorded information as “information about the device,” which we collect using the following technology:

  • “Cookies” – These are data files placed on your device or computer, which often include a unique and anonymous identifier. For more information about cookies and how they can be disabled, visit this site.
  • “Log files” – These follow actions that take place on our website and collect such data as your IP address, type of browser, Internet service provider, return and exit pages, and timestamps.
  • “Web beacons, tags, and pixels” – These are all electronic files that record information on how you navigate our site.
  • Contact forms.



We may also use the information collected from you to :

  • Communicate with you.
  • Provide you with information or ads related to our products/services, if this is in keeping with the preferences you shared with us.

We use the information about the device we’ve collected to help improve and optimize our site (e.g. by producing an analysis of how customers navigate and interact with our site, evaluating ad campaigns, etc.). We also use your data for comparison purposes as well as to target or re-target customers like you who may be interested in our company’s products/services.



We will share your personal information with third parties in order to help us make use of that information, as described above. For example, we use Google Analytics to better target our market. You can learn more about how Google uses your personal information here. You can also opt to disable Google Analytics here.

Note that we may also share your personal information in order to comply with all laws and regulations currently in place, respond to a subpoena/search warrant/other lawful request for information we receive, or protect our rights in any way whatsoever.



As outlined above, your personal information is used to provide you with targeted ads and marketing communications that may be of interest to you. For more information on how targeted advertising works, you can visit the educational page of the Network Advertising Initiative (NAI).

You have the option to disable targeted advertising. Here are some links on how to disable targeted advertising on commonly used sites:

As weel, you can deactivate some of these services via the Digital Advertising Alliance Portal.



Note that we cannot modify the data collection of our site, or any practices in force, if we detect a “Do Not Track” signal from your browser.



If you are a resident of Canada, you have the right to access any personal information we have collected from you and request that it be corrected, updated, or deleted. To do so, please contact us at the address listed below.



When you sign up for our newsletter, we retain your information to send you emails.



We reserve the right to update this Privacy Policy at any time to reflect such things as changes made to our practices or other operational, legal, or regulatory reasons.



For more information on our privacy practices, if you have questions, or if you wish to file a complaint, you can contact us by email at :

Or by mail at :

60 Des Pionniers Avenue
Sainte-Julie (Québec) J3E 0H4

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit

In the event of any discrepancies between the French and English Privacy Policies, the French shall prevail.